GMC serves corporate sector, development sector, and also brings corporate sector closer to the development sector through its independent division Rural Retail Gurukul™ for sustainable livelihood generation.
Corporate Sector
Learning Octagon |
Development Sector
eNVisions |
Sustainable Livelihoods
Rural Retail Gurukul™ |
- Consumer Research
- Strategic Marketing
- Identification of market segment and product positioning
- Point of Sales Campaigns
- Personal Contact Promotions
- Customer Relationship Management
- Brand development
- Co-branding
- Multi-brand tie-ups for optimizing rub-offs
- Training and development of sales personnel
- Training and development of channel partners and their staff
- Organizational Transformation
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- Training and Capacity Building in the areas of Health, Reproductive and Child Health, HIV / AIDS, and Education
- Corporate Social Responsibility
- Conducting PRAs at the field level
- Preparing communication strategies and help in delivering them at the field level
- Social marketing campaigns
- Monitoring and Evaluation
- Training of Trainers
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- Specialized capacity building programmes for rural / semi-urban youth aimed at livelihood
- Assist trained youth in finding dignified employment locally
- Preparing youth for work in FMCG, Banking, Financial Inclusion, Insurance, Agriculture, Telecom / IT and Automotive sectors
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